Mr Liam Barbary BA(hons) FIMMM- Over 15 years in the flexible packaging industry. Having worked for Amcor Flexibles managing the UK dairy and meat market in the and subsequently Suedpack as their Global Key Account Director, Liam has a vast experience in packaging sales to key accounts. In 2011 Liam, along with two business partners, setup Benchmark Consulting and developed the worlds fist web based estimating tool. Today the web-based tool is used by global brand owners and convertors alike, to conduct Should-Cost-Modelling, standardise estimating across multi-site organisations and submit on complex tenders instantaneously. More recently the cost model has been extended to include carbon footprint modelling for all types of packaging in our industry.