Enter Now

To start your entry, select "Enter Now" next to your chosen category below to be taken to the online entry form. You will have the opportunity to add more categories to your 'Basket' in the next step, should you wish to enter more than one category. Don't forget to save your entries as you go, and make sure to check out our helpful Entry Criteria page before you begin.

Luxury Cosmetics/Personal Care Pack

This category is open to all packaging for premium and luxury cosmetics/personal care products including, but not limited to, mascara, lipstick, lip gloss, nail polish, eye liner, foundation, face powder and other cosmetics products, creams, shampoo and other haircare products and skincare and cleaning products.

£ 160.00 +VAT (20%)

In considering the six key criteria laid out below, judges will be briefed to focus not only on the primary packaging of the product but also any presentation cases/boxes or other secondary packaging in which the product is presented or sold.

Judges will be looking for:

• Quality and innovation in graphics, decoration, shape and structure

• Functionality

• Shelf stand-out

• How the pack adds value to the brand

• Sustainable design

• Luxury feel

Luxury Drinks - Primary Pack

This category is open to all bottles/containers of any material. It incorporates both soft drinks and alcoholic drinks. As well as structure, judges will consider closures and any labelling and decoration on the pack.

£ 160.00 +VAT (20%)

Judges will be looking for:
 • Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Luxury Drinks - Secondary Pack

This category is open to all secondary packs such as decorative cases, tins, tubes, cartons, sleeves (and other materials), including both soft drinks and alcoholic drinks. Judges will take into account how the secondary pack works with the primary.

£ 160.00 +VAT (20%)

Judges will be looking for:
 • Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Luxury Packaging Supplier

This category will reward the luxury packaging supplier, either a manufacturer or a sourcing partner, that judges consider to have made the best overall contribution to luxury packaging design and innovation in the year under review.

£ 160.00 +VAT (20%)

Judges will be looking for evidence of a consistent output of outstanding work that demonstrates excellent quality, innovation in materials and form, a strong sense of luxury and beauty and evidence of value being added to the brands.

Special Edition Pack - Drinks

This category is open only to drinks packs that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.

£ 160.00 +VAT (20%)

Judges will be looking for:
• Quality and innovation in graphics, decoration, shape and structure
• Functionality
• Shelf stand-out
• How the pack adds value to the brand
• Sustainable design
• Luxury feel

Special Edition Pack - Other Goods

This category is open to non-drinks packs in any product category that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.

£ 160.00 +VAT (20%)

Judges will be looking for:
• Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Technical Achievement

This category is specially designed to recognise the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category. 

£ 160.00 +VAT (20%)

Packs in this category will be judged on qualities including, but not limited to, their outstanding manufacturing quality, innovative use of materials and/or production technologies, the cost of goods or their success in overcoming specific hurdles in the manufacturing process.