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Entries now open for the Luxury Packaging Awards 2020

To begin, select "Enter Nowbelow and you will be able to add more categories to your basket in the next step. Don't forget to save your entries as you go along.

This year, we have three brand new categories including: Luxury Drinks – Secondary Pack, Sustainable Supplier of the Year and Design Agency of the Year.

We close for submissions midnight on Friday 14 August 2020

Make sure to check out our helpful entry criteria page before beginning. 


Coronavirus Update: The Luxury Packaging Awards will take place as scheduled. Please see our company statement here for more information.

Design Agency of the Year

This category will reward packaging design agencies who demonstrate flair, invention and innovation in the luxury and premium market. Client testimonies can be submitted in support of the entry.

£ 160.00 +VAT (20%)

Judges will be looking for:

• Excellent understanding of the luxury/premium market

• An understanding of the packaging supply chain

• Demonstrate the ability to collaborate with partners

• Creative excellence in packaging design

• Examples of work that demonstrate excellence in the premium and luxury market

Note: this category is not open to in-house design departments within retail organisations, brands or packaging manufacturers/suppliers/sourcing partners.

Luxury Cosmetics/Personal Care Pack

This category is open to all packaging for premium and luxury cosmetics/personal care products including, but not limited to, mascara, lipstick, lip gloss, nail polish, eye liner, foundation, face powder and other cosmetics products, creams, shampoo and other haircare products and skincare and cleaning products.

£ 160.00 +VAT (20%)

In considering the six key criteria laid out below, judges will be briefed to focus not only on the primary packaging of the product but also any presentation cases/boxes or other secondary packaging in which the product is presented or sold.

Judges will be looking for:

• Quality and innovation in graphics, decoration, shape and structure

• Functionality

• Shelf stand-out

• How the pack adds value to the brand

• Sustainable design

• Luxury feel

Luxury Drinks - Primary Pack

This category is open to all bottles/containers of any material. It incorporates both soft drinks and alcoholic drinks. As well as structure, judges will consider closures and any labelling and decoration on the pack.

£ 160.00 +VAT (20%)

Judges will be looking for:
 • Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Luxury Drinks - Secondary Pack

This category is open to all secondary packs such as decorative cases, tins, tubes, cartons, sleeves and other materials), including both soft drinks and alcoholic drinks. Judges will take into account how the secondary pack works with the primary.

£ 160.00 +VAT (20%)

Judges will be looking for:
 • Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Luxury Packaging Supplier

This category will reward the luxury packaging supplier – either a manufacturer or a sourcing partner – that judges consider to have made the best overall contribution to luxury packaging design and innovation in the year under review.

£ 160.00 +VAT (20%)

Judges will be looking for evidence of a consistent output of outstanding work that demonstrates excellent quality, innovation in materials and form, a strong sense of luxury and beauty and evidence of value being added to the brands.

Luxury Resource Efficient Pack

This category will reward the pack that shows the best social and environmental credentials in the luxury and premium market.

£ 160.00 +VAT (20%)

Judges will take into account factors including:

• Was the packaging designed as part of the product development process?

• Did the design of the sales packaging take account of how the grouping and transport packaging would fit with it?

• Does the whole system (sales, grouping and transport packaging) use the minimum adequate amount of materials to provide the necessary protection and preservation of the product?

• After use is the packaging capable of being recovered either as energy or a material or composted?

Luxury Seasonal Pack

This category is open to all gift packs for premium and luxury goods. These can include seasonal gift packs for festivals such as Christmas, Easter, Mothers’ Day, Fathers’ Day, Thanksgiving, Eid, Diwali, Hanukkah or Valentine’s Day. Entries may also be for gift packs for other product categories.

£ 160.00 +VAT (20%)

Judges will be looking for:
 • Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Special Edition Pack - Drinks

This category is open to only to drinks packs that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.

£ 160.00 +VAT (20%)

Judges will be looking for:
• Quality and innovation in graphics, decoration, shape and structure
• Functionality
• Shelf stand-out
• How the pack adds value to the brand
• Sustainable design
• Luxury feel

Special Edition Pack - Other Goods

This category is open to non-drinks packs in any product category that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.

£ 160.00 +VAT (20%)

Judges will be looking for:
• Quality and innovation in graphics, decoration, shape and structure
 • Functionality
 • Shelf stand-out
 • How the pack adds value to the brand
 • Sustainable design
 • Luxury feel

Sustainable Supplier of the Year

This category will reward manufacturers or sourcing partners who have a clear understanding of the sustainable challenge for the luxury and premium market.

£ 160.00 +VAT (20%)

Entries will need to demonstrate:

• A clear understanding of the sustainable challenges

• A company-wide culture to reduce its impact on the environment

• Creating packs that are resource efficient and take into account end-of-life

• An understanding of a range of materials and their impact on the environment

• Examples of projects that have met a sustainable brief

Technical Achievement

This category is specially designed to recognise the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category. 

£ 160.00 +VAT (20%)

Packs in this category will be judged on qualities including, but not limited to, their outstanding manufacturing quality, innovative use of materials and/or production technologies, the cost of goods or their success in overcoming specific hurdles in the manufacturing process.