Enter Luxury Packaging Awards


YOU CAN ENTER MULTIPLE CATEGORIES IF REQUIRED DURING THE SUBMISSION PROCESS.



Luxury Food Pack

This category is open to luxury packaging in any material or format for all edible products, including but not restricted to chocolates, biscuits, condiments and oils, cheeses and so on.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Tobacco Pack

This category is open to all packaging for luxury tobacco products including cigarettes, loose tobacco, cigars, lighters and tobacco-related accessories.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Jewellery and Accessories Pack

This category is open to packaging in any material for all luxury jewellery, watches and clothing accessories for both men and women including, but not limited to, earrings, necklaces, bracelets, cuff-links, neck-ties, scarves, watches and so on.

This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted from 24th May-4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Bag

This category is open to luxury shopping or carrier bags. As these products are not sold on the shelf, judges will not be asked to consider shelf stand-out but instead will be briefed to consider how the bag adds value to the brand once it has been given to a shopper.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May and 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Drinks

This category is open to all bottles and secondary packs (decorative cases, tins, tubes, cartons, sleeves and other materials), including both soft drinks and alcoholic drinks. Judges will take into account how the secondary pack works with the primary, closures and any labelling and decoration on the pack.


This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.
Sponsored by:

Luxury Perfume Pack

This category is open to all packaging for perfume or aftershave for men or women in any material. In considering the five key criteria laid out above, judges will be briefed to focus not only on the primary perfume packaging but also any presentation cases/boxes or other secondary packaging in which the perfume is presented or sold.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Cosmetics Pack

This category is open to all packaging for premium and luxury cosmetics products including, but not limited to, mascara, lipstick, lip gloss, nail polish, eye liner, foundation, face powder and other cosmetics products. In considering the five key criteria laid out above, judges will be briefed to focus not only on the primary packaging of the product but also any presentation cases/boxes or other secondary packaging in which the product is presented or sold.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Personal Care Pack

This category is open to all packaging for premium and luxury personal care products including, but not limited to, creams, shampoo and other haircare products and skincare and cleaning products.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Gift Pack

This category is open to all gift packs for premium and luxury goods. These can include seasonal gift packs for festivals such as Christmas, Easter, Mothers’ Day, Fathers’ Day, Thanksgiving, Eid, Diwali, Hanukkah or Valentine’s Day. Entries may also be for gift packs for other product categories.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Special Edition Pack

This category is open to packs in any product category that are part of a limited promotional campaign. Entrants must explain how the pack is a limited edition, what value that limited edition campaign delivered to the brand and how the pack fitted in to the wider marketing campaign, if there was one.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Technical Achievement

This category is specially designed to recognise the pack demonstrating the greatest technical achievement in the competition. Packs in any material and for any luxury or premium product may be entered directly into this category. Packs in this category will be judged on qualities including, but not limited to, their outstanding manufacturing quality, innovative use of materials and/or production technologies, the cost of goods or their success in overcoming specific hurdles in the manufacturing process.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • A sample pack must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.

What the judges are looking for:

Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:

  • Quality and innovation in graphics, decoration, shape and structure;
  • Functionality;
  • Shelf stand-out;
  • How the pack adds value to the brand;
  • Luxury feel.

Luxury Packaging Supplier

This category will reward the luxury packaging supplier – either a manufacturer or a sourcing partner – that judges consider to have made the best overall contribution to luxury packaging design and innovation in the year under review. Judges will be looking for evidence of a consistent output of outstanding work that demonstrates excellent quality, innovation in materials and form, a strong sense of luxury and beauty and evidence of value being added to the brands.
This category is now closed

Entry criteria which must be met in order to qualify for entry:

  • There is no geographical restriction on where a piece of packaging is manufactured, designed, developed or sold;
  • Entries can be submitted from companies right across the packaging supply chain including brands, retailers, design agencies and packaging manufacturers;
  • Packs must be for products which launched in retail on or after 1 March 2017;
  • Packs must be for luxury or premium products;
  • Packaging suppliers’ own promotional work is strictly not eligible;
  • There is no restriction on the materials used for any specific pack.
  • All entries must be paid for before the judging takes place on 7th June
  • Three samples must be submitted by 24th May- 4th June for judging. If a pack is not received the entry will be removed from judging and no refund will be given.

Entries that do not meet the criteria will be removed from judging and will forfeit the entry fee.